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Campaign Specialist


Toronto Ontario
22 Jan 2018
  • Marketing / Advertising / PR
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Job Details

Campaign Specialist to begin a conversation about your individual accessibility needs throughout the hiring process.   Posting Notes:  Corporate || Canada (CA) || ON || Toronto || SF:LI-TM1 ||  " />

Campaign Specialist

Date: Jan 2, 2018

Location: Toronto, ON, CA, M4W 1G9

At Rogers we’re for supporting you on a journey to a rewarding career. Whether you’re a developer, an analyst, or a customer care consultant, Rogers is the place where ideas become reality. We embrace change, and find ways to do better. And we deliver on that commitment by fostering an environment of passion and innovation for all people.


The Campaign Specialist will report to the Senior Manager, Service Communication within the Marketing department. He or she will be responsible for developing customer communication campaigns tied to key events throughout the customer lifecycle. The Campaign Specialist will also help manage the consumer SMS marketing campaign deployments across Rogers, Fido and chatr.

What you will be doing
• Gather business requirements from cross-functional partners to develop the messaging and targeting strategy for customer lifecycle communications. Internal stakeholders include Product, Care, Billing, Corporate Communications, Regulatory and Legal.
• Work with the Brand team and channel partners to execute the customer notification campaigns
• Partner with marketing stakeholders to manage and execute SMS customer campaigns. These include early lifecycle, revenue generation, service, retention, research and engagement programs.
• Manage SMS campaign deployment calendar to ensure all deployments are executed on time and flawlessly 
• Work closely with platform vendor to identify, monitor and resolve service issues on a timely basis


What you bring
• 3+ years experience in Marketing, Communications or related field preferred
• Background in direct marketing and CRM tools is an asset
• Previous telecommunications industry experience is preferred
• Post-secondary degree in Marketing and/or Business related discipline
• Superior attention to detail
• Strong communications skills, excellent organization & project management skills
• Excellent relationship building skills and proven track record of working with and managing relationships with internal and external stakeholders
• Ability to work independently or as part of a team, excellent judgment and the ability to work under pressure to meet deadlines
• Ability to review and evaluate current business/technical processes and identify improvements
• Highly motivated and adaptable, proven ability to manage change in a fast-paced environment
• Ability to collaborate in a matrix organization, and drive success with limited supervision

Schedule: Full Time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 114945
As a proud Canadian company, we're dedicated to making things easier for our customers. We’ve been embracing and leading change for over 50-years, and we’ll continue to seek out new opportunities to bring our customers simple solutions for today and tomorrow.
We recognize that success is determined by the strength and diversity of our people. We work together because we want to win together, and these five shared values guide and define our work:
  1. Simplify and innovate
  2. Take ownership of the what and the how
  3. Equip people to succeed
  4. Execute with discipline and pride
  5. Talk straight, build trust, and over deliver
Why Rogers?  Because your tomorrow inspires our today.
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.
Posting Notes:  Corporate || Canada (CA) || ON || Toronto || SF:LI-TM1 ||


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