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Direct Marketing Specialist, TSC (Mississauga)


Mississauga Ontario
15 Jan 2018
  • Marketing / Advertising / PR
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Job Details

Direct Marketing Specialist, TSC (Mississauga) to begin a conversation about your individual accessibility needs throughout the hiring process.   Posting Notes:  Marketing || Canada (CA) || ON || Mississauga || SF:LI ||  " />

Direct Marketing Specialist, TSC (Mississauga)

Date: Jan 13, 2018

Location: Mississauga, ON, CA, L5T 2P9

At Rogers we’re for supporting you on a journey to a rewarding career. Whether you’re a developer, an analyst, or a customer care consultant, Rogers is the place where ideas become reality. We embrace change, and find ways to do better. And we deliver on that commitment by fostering an environment of passion and innovation for all people.




The Direct Marketing Specialist is responsible for the development and execution of direct marketing campaigns in alignment with the brand strategy. This position will support the development of the direct marketing strategy and lead the execution of all email campaigns, and customer lifecycle programs designed to drive customer engagement, loyalty, grow our email subscriber base and generate demand.


This successful candidate will report directly into the Brand Manager, TSC (Today's Shopping Choice) and will be located in Mississauga, 59 Ambassador Dr.




  • Strong collaboration with the Brand Management Team to support the development and execution of integrated marketing campaigns in alignment with campaign strategy
  • Work cross-functionally with the Brand Management, Creative, Web and IT teams to develop and deploy digital campaigns
  • Support the development and drive the execution of automated, personalized, trigger based customer lifecycle campaigns
  • Manage the email subscriber base and email preference centre ensuring CASL compliance.
  • Schedule, code and test email campaigns ensuring all emails conform to standards and are viewable across multiple email systems and mobile platforms
  • Work with analytics team to identify target audience and customer segmentation required for campaign execution
  • Identify opportunities to improve and optimize campaign performance
  • Analyze and report on program performance and provide recommendations based on results
  • Follow and analyze trends in direct marketing and identify opportunities




  • Direct marketing experience with a focus on digital marketing, campaign management and analytics is a must
  • Proven experience in executing integrated marketing campaigns
  • Strong level of digital fluency with ability to establish and adapt plans based on a robust understanding of digital metrics.
  • Well-developed knowledge and experience with Salesforce and/or Exact Target
  • Highly proficient in Microsoft Office, especially Excel
  • Excellent organizational, problem solving and project management skills
  • Proven communication skills and passion for learning about the digital marketing industry
  • Strong analytical skills and data-driven thinking
  • Exceptional written communication skills


The successful candidate will be a full-time employee of Rogers and will receive:


  • Competitive compensation package of base pay and annual bonus
  • Medical and Dental benefits effective on your start date
  • Range of Wealth accumulation programs
  • Employee discount on eligible Rogers products and services and many more perks of working at Rogers
  • Professional development and ongoing support to succeed in the role.
Schedule: Full Time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 113289
As a proud Canadian company, we're dedicated to making things easier for our customers. We’ve been embracing and leading change for over 50-years, and we’ll continue to seek out new opportunities to bring our customers simple solutions for today and tomorrow.
We recognize that success is determined by the strength and diversity of our people. We work together because we want to win together, and these five shared values guide and define our work:
  1. Simplify and innovate
  2. Take ownership of the what and the how
  3. Equip people to succeed
  4. Execute with discipline and pride
  5. Talk straight, build trust, and over deliver
Why Rogers?  Because your tomorrow inspires our today.
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.
Posting Notes:  Marketing || Canada (CA) || ON || Mississauga || SF:LI ||


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