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Director, eCommerce User Experience - TSC


Mississauga Ontario
19 Mar 2018
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Job Details

Director, eCommerce User Experience - TSC

Director, eCommerce User Experience - TSC

Date: Feb 20, 2018

Location: Mississauga, ON, CA, L5T 2P9





Todays Shopping Choice is a leading interactive, multi-channel retailer, offering a vast assortment of exclusive products and top brand names to its customers. As one of Canada's most innovative and diversified retailers, The Shopping Channel incorporates entertainment, inspiration, personalities and industry leaders to provide a unique shopping experience, where customers find exceptional selections in Health & Beauty, Jewellery, Home/Lifestyle, Fashion/Accessories, and Electronics.


As the only live broadcast retailer in Canada, we operate within various channels of Broadcasting, Digital & Call Centers


Director of eCommerce User Experience -Todays Shopping Choice


The Shopping Channel is seeking a Director of eCommerce User Experience (UX) to join our online team.   Reporting to the Senior Director eCommerce, the Director of UX will be tasked with continually improving User Experience on and other digital properties with an overall goal of improving website sales conversion and driving profitable revenue growth.   The successful candidate will be an passionate and energetic leader with strong analytical skills, experience leading teams –ideally across both business teams and IT, familiarity with eCommerce platforms (e.g. WebSphere, ATG, or equivalent; Endeca, etc), working knowledge of back end systems (e.g. pricing feeds, inventory, etc), experience using web analytics to deeply understand user behaviour and drive short and long term improvements in user experience.  The Director of UX will be part of the eCommerce business team, but will also work closely with the eCommerce IT team.   




  • Be a key contributing member of the eCommerce senior leadership team; providing thought leadership to drive a strategy for sustainable profitable growth for
  • Lead the eCommerce user experience team (developers and analysts)
  • Develop a rigorous data-driven roadmap of enhancements to drive improved customer experience and site productivity across all key digital platforms (desktop, tablet, mobile)
  • Understand and continuously monitor key website metrics (e.g. major traffic sources, purchase conversion funnel, bounce rates, etc) in order to develop a deep understanding of customer behaviour and to drive continuous improvement and revenue growth
  • Work closely with digital marketing and web merchandising teams to maximize productivity of website traffic generated through marketing activities (SEM, SEO, email, affiliates, etc)
  • Act as key liaison between the eCommerce business and IT teams;prioritize capital investments based on expected impact on site revenue and customer experience; develop business cases and other documentation to support capital investments; support development of website enhancements
  • Ensure that productivity of end to end purchase conversion funnel is maximized;quickly identify opportunities for improvement; initiate and drive short, medium and long term enhancements to grow sales
  • Continually monitor industry best practices from a user experience perspective and measure against best in class
  • Design, build and manage an in house usability testing program to gather feedback from existing and prospective customers




  • Undergraduate degree in Business, Technology, Marketing, Engineering or other technical discipline; MBA an asset
  • 5+ years’ experience in eCommerce retail, in an analytical and/or website development function
  • Experience working with eCommerce software platforms such as WebSphere or ATG and related platforms such as Endeca, Content Management Systems, etc
  • Working knowledge of HTML, CSS, Javascript
  • Solid understanding of social platforms and latest technology
  • Working knowledge of back end retail/ERP systems, how they tie to front end and impact online customer experience
  • Experience working with and driving actionable insights from web analytics platforms such as Omniture and/or Google Analytics
  • Familiarity with usability testing methodologies and processes
  • Ability to work with stakeholders across functions in a matrix organization
  • Proven track record of driving improved business results by identifying and acting upon opportunities to improve productivity


    The selected candidate is required to provide two business references as well as successfully complete a criminal and credit background check.


Schedule: Full Time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON 
Travel Requirements: None
Posting Category/Function: Digital & eCommerce
Requisition ID: 115866
Posting Notes:  Digital Media || Canada (CA) || ON || Mississauga || SF:LI ||


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