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Marketing Technologies Manager-Enterprise Marketing


Toronto Ontario
12 Mar 2018
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Job Details

Marketing Technologies Manager-Enterprise Marketing to begin a conversation about your individual accessibility needs throughout the hiring process.   Posting Notes:  Marketing || Canada (CA) || ON || Toronto || SF:LI ||  " />

Marketing Technologies Manager-Enterprise Marketing

Date: Mar 7, 2018

Location: Toronto, ON, CA, M4W 1G9

At Rogers we’re for supporting you on a journey to a rewarding career. Whether you’re a developer, an analyst, or a customer care consultant, Rogers is the place where ideas become reality. We embrace change, and find ways to do better. And we deliver on that commitment by fostering an environment of passion and innovation for all people.


As a member of the Enterprise Business Marketing Technologies team, you are a trusted leader, change agent, and manager of our Marketing Technology stack (Marketing Cloud, Call Attribution, SMS, Pressly Platform). The Marketing Technologist will manage new technologies that are integral to the success of the entire marketing department’s ability to meet business goals. 


This position will assist with the selection, implementation, and maintenance of marketing technologies. In addition, it will serve as a marketing stack subject matter expert and help support the training of the Marketing and Sales teams on selected new technologies and drive adoption. This position will be a key stakeholder in ensuring the Marketing and Sales departments work efficiently through new technology offerings to drive revenue and provide exceptional customer experiences. 


What you will be doing:

  • Research and evaluate different technology offerings to support the departments’ goals.
  • Manage the daily operations of the technology stack
  • Evaluate marketing technologies to identify the latest features, tools, software available that will best support marketing functions
  • Coordinate training of new technologies and will be the expert for the team to reach out to for assistance.
  • Drives adoption of new technology through sharing the technologies value across the organization
  • Works with analyst to determine the success of implemented marketing technology and the return of the investment made
  • Assist Marketing team to pilot new marketing technologies and track effectives of the technology and its ability to accelerate contact and conversion rates 
  • Research different technology offerings to meet business needs 
  • Understand marketing best practices and align with technology solutions 
  • Manage day to day activities for marketing stack  
  • Ability to manage multiple projects simultaneously and deliver timely and   effective results 
  • Understand the technology landscape and user trends 
  • Measure and analyze marketing technology effectiveness
  • Optimize marketing initiatives through technology solutions
  • Educate senior leadership, marketing, and sales teams on the use of technology to reach our customers and drive sales
  • Coordinate new technology solution training
  • Serve as the subject matter expert
  • Drive adoption rate and manage usage across Marketing & Sales team


What you bring: 

  • 3+ years of marketing technology project management or digital technology management 
  • 2+ years of managing highly-complex digital marketing projects including hand on experience working with marketing technology platforms 
  • 2+ years of experience and knowledge of best practices in current demand generation tactics of B2B 
  • Experienced in Marketing Automation (Marketing Cloud), Call Attribution (Invoca), and Salesforce CRM
  • Superior organizational skills
  • Advanced oral and written communications skills 
  • Superior thinking, reasoning, and other cognitive abilities 
  • Proven stakeholder management abilities 
  • Ability to multitask in a deadline driven environment  
  • Works well both independently and in a team environment with strong work ethic     
  • Bachelor’s degree in Marketing, Communications or related field preferred
Schedule: Full Time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 116914
As a proud Canadian company, we're dedicated to making things easier for our customers. We’ve been embracing and leading change for over 50-years, and we’ll continue to seek out new opportunities to bring our customers simple solutions for today and tomorrow.
We recognize that success is determined by the strength and diversity of our people. We work together because we want to win together, and these five shared values guide and define our work:
  1. Simplify and innovate
  2. Take ownership of the what and the how
  3. Equip people to succeed
  4. Execute with discipline and pride
  5. Talk straight, build trust, and over deliver
Why Rogers?  Because your tomorrow inspires our today.
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.
Posting Notes:  Marketing || Canada (CA) || ON || Toronto || SF:LI ||


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