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Marketing Technologist


Toronto Ontario
22 Jan 2018
  • Marketing / Advertising / PR
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Job Details

Marketing Technologist to begin a conversation about your individual accessibility needs throughout the hiring process.   Posting Notes:  Digital Media || Canada (CA) || ON || Toronto || SF:LI ||  " />

Marketing Technologist

Date: Jan 2, 2018

Location: Toronto, ON, CA, M4Y 2Y5

At Rogers we’re for supporting you on a journey to a rewarding career. Whether you’re a developer, an analyst, or a customer care consultant, Rogers is the place where ideas become reality. We embrace change, and find ways to do better. And we deliver on that commitment by fostering an environment of passion and innovation for all people.


Responsibility / What you will be doing.


  • Develop effective data-driven campaign strategies that align with client objectives and deliver on the desired results.
  • Be the expert on our advertising capabilities; publishing properties, audience data and ad delivery platforms, and understand the technology behind it.
  • Create and optimize data-driven audience strategy for client campaigns, accumulate industry-specific and client-specific knowledge of target customer and own the translation of the strategy into specific implementation tactics.  
  • Understand campaign tracking reporting tools and able to adjust strategy and implement optimization mechanisms to ensure successful delivery goals.
  • Analyse campaign results and report on audience insights to develop and retain key client-specific learnings.
  • Work closely with the Sales team to support client campaign requests and be comfortable articulating the campaign strategy, explaining the technology used, and presenting the results.
  • Collaborate with Ad Ops team on campaign deployment and on going optimization to ensure successful delivery.


Qualifications / What you will bring


  • Post-Secondary Education in related field is required, university degree preferred.
  • 5+ years of experience in digital advertising operations, ad tech, data analytics, or campaign management.
  • Excellent experience with audience data, audience segmentation, data management platforms (DMPs), and data driven advertising platforms. Hands-on experience with Adobe Audience Manager is a plus.
  • Expert in digital advertising technologies, specifically ad servers, DSPs, RTB platforms, other media buying platforms, and 3rd party digital media measurement and analytics tools, example Omniture and Google Analytics.
  • Experience implementing ad tracking, attribution and conversion measurement mechanisms, with strong understanding of Rich Media tags, HTML, and Javascript.
  • Experience developing advanced campaign reports and employing data visualization tools, for example Tableau and other similar reporting tools.
  • Experience with database query and analytics tools/software such as SQL and SAS is a plus.
  • Strong analytical capabilities with aptitude for determining the optimal ways to setup, deliver, troubleshoot, and QA campaigns.
  • Attention to detail with a high level of accuracy in completing tasks, strong self-management, self-pacing, and organizational skills necessary.
  • Comfortable working in a fast-paced environment with tight deadlines, and flexible to adjust to evolving business needs with ability to understand objectives and communicate with business and technical partners.
  • Highly motivated and passionate about new ideas and emerging market trends.


Schedule: Full Time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Digital & Audience Solutions
Requisition ID: 114525
As a proud Canadian company, we're dedicated to making things easier for our customers. We’ve been embracing and leading change for over 50-years, and we’ll continue to seek out new opportunities to bring our customers simple solutions for today and tomorrow.
We recognize that success is determined by the strength and diversity of our people. We work together because we want to win together, and these five shared values guide and define our work:
  1. Simplify and innovate
  2. Take ownership of the what and the how
  3. Equip people to succeed
  4. Execute with discipline and pride
  5. Talk straight, build trust, and over deliver
Why Rogers?  Because your tomorrow inspires our today.
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.
Posting Notes:  Digital Media || Canada (CA) || ON || Toronto || SF:LI ||


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