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Senior Manager of Influencer Relations


Toronto Ontario
14 Aug 2017
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Job Details

Senior Manager of Influencer Relations

Senior Manager of Influencer Relations

Date: Aug 2, 2017

Location: Toronto, ON, CA, M4W 1G9

Every day, we strive to build a brilliant digital future for Canadians. We work as one team, with one goal –serve our customers better.

The Rogers Communications Team has an immediate opening for an experienced Senior Communications Manager responsible for supporting the overall strategy for Influencer and Analysts Relations programs.


You love to champion relationships with key social media influencers, bloggers and vloggers and relevant industry leaders for the purpose of generating brand, product and service awareness, and loyalty. You’re a strategic advocate for our brands and will work closely with key business players to develop and execute innovative and unique influencer and industry analyst programs. You love working with multiple teams in a corporate environment and are agile and crazy about the details when it comes to implementing programs. You are passionate about storytelling and driven by results.


The opportunity:

  • Build on and enhance Rogers social influencer strategy and program
  • Create and execute industry analysts program to support key consumer products
  • Tell sustained social narrative to support and drive Rogers products and services and contribute to overall positive share of voice
  • Build and maintain excellent working relationships with industry analysts and online influencers 
  • Work in partnership with internal stakeholders to build and execute 360 programs
  • Lead planning efforts across Consumer Communications team
  • Oversee the relationship with external agency partners


About you:

  • You have 8+ years of progressively senior experience in external and internal communications and influencer marketing
  • You’re a creative thinker and experienced at developing communication strategy, planning and execution 
  • You have solid relationships with digital influencers, vloggers and bloggers, digital editors, key media players and channel-specific social influencers within tech, travel, lifestyle and family
  • You have experience and a proven track record of executing digital communication strategies and tracking ROI analysis
  • You can manage multiple projects and deliver to tight deadlines in a fast-paced corporate environment 
  • You are an excellent team player, with experience managing people
  • You’re solutions-focused, self-motivated and results-driven
  • You’re up to date on the latest industry and consumer trends
  • You understand what types of content break through with different audiences
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Communications & Corporate Communication
Requisition ID: 100352
As a proud Canadian company, we're dedicated to making things easier for our customers. We’ve been embracing and leading change for over 50-years, and we’ll continue to seek out new opportunities to bring our customers simple solutions for today and tomorrow.
At Rogers, we recognize that success is determined by the strength and diversity of our people. We work together because we want to win together, and these five shared values guide and define our work:
  1. Simplify and innovate
  2. Take ownership of the what and the how
  3. Equip people to succeed
  4. Execute with discipline and pride
  5. Talk straight, build trust, and over deliver
Why Rogers? Because we believe the best is yet to come.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.
Posting Notes:  Corporate || Canada (CA) || ON || Toronto || None ||


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