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Sr. Analyst, Audience Data, Digital Advertising


Toronto Ontario
22 Jan 2018
  • Marketing / Advertising / PR
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Job Details

Sr. Analyst, Audience Data, Digital Advertising to begin a conversation about your individual accessibility needs throughout the hiring process.   Posting Notes:  Media || Canada (CA) || ON || Toronto || SF:LI ||  " />

Sr. Analyst, Audience Data, Digital Advertising

Date: Dec 28, 2017

Location: Toronto, ON, CA, M4Y 2Y5

At Rogers we’re for supporting you on a journey to a rewarding career. Whether you’re a developer, an analyst, or a customer care consultant, Rogers is the place where ideas become reality. We embrace change, and find ways to do better. And we deliver on that commitment by fostering an environment of passion and innovation for all people.


What you will be doing:

  • Understand and connect large volumes of data and analyse the different data sets to find patterns, trends, and insights to capture a good view of the audience and/or campaign performance.
  • Develop statistical models for prediction and segmentation of audience data and campaign results.
  • Define and maintain data-driven audience segments covering first and third party data for purpose of digital advertising.
  • Design segmentation strategies based on behavioural data, market research, testing of new ideas, as well as continues tracking of results.
  • Develop automated processes to report on and analyse performance advertising campaigns, audiences segments, and predictive models.
  • Work with the team to create an on-going process of data-driven optimization of advertising performance as well as innovative approaches to new product ideas.

What you will bring:

  • Degree in Statistics, Mathematics, Operations Research, Economics or other quantitative field is required.
  • 4-5 years of experience in area of data analytics and audience segmentation.
  • Experience with database query and analytics tools/software such as SQL and SAS
  • Capabilities with statistical programming languages, example R or Python is plus.
  • Experience with audience analytics and segmentation tools, example Web Analytics; Adobe Analytics, Google Analytics, and Data Management Platform; Adobe Audience Manager, is a plus.
  • Highly organized with strong analytical skills and excellent attention to details.
  • Excellent time management and problems solving skills and capacity to work independently.
  • Flexible to adjust to evolving business needs with ability to understand objectives and communicate with non-technical partners.
  • Passionate about new ideas and emerging market trends.


Schedule: Full Time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Reporting and Analytics & Analyst
Requisition ID: 112825
As a proud Canadian company, we're dedicated to making things easier for our customers. We’ve been embracing and leading change for over 50-years, and we’ll continue to seek out new opportunities to bring our customers simple solutions for today and tomorrow.
We recognize that success is determined by the strength and diversity of our people. We work together because we want to win together, and these five shared values guide and define our work:
  1. Simplify and innovate
  2. Take ownership of the what and the how
  3. Equip people to succeed
  4. Execute with discipline and pride
  5. Talk straight, build trust, and over deliver
Why Rogers?  Because your tomorrow inspires our today.
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.
Posting Notes:  Media || Canada (CA) || ON || Toronto || SF:LI ||


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